Advertising and Marketing Campaign

Advertising and Marketing Campaign

This is a typical 30 plus day advertising and marketing cycle, which begins once an auction has been scheduled.

Register to be a Buyer

Property Inspection:   This includes both a physical inspection and title inspection gathering all the necessary information and pictures needed to properly market and create value for the auction. This would include the seller disclosure, a preliminary title report, maps, plats, showing any and all easements and pertinent information about the property area, market conditions, etc.

Property Auction Packets:   These are designed to give potential buyers as much information as possible about the property. Eliminating any questions or concerns they may have. Providing them with important contact numbers and information rewarding financing and closings and associated costs.

Property Signage:   To create an interest and awareness of the upcoming auction on your property, one large sign and 4 directional signs are installed and are designed to attract people to the property: and drives this also traffic to the web site, further exposing yours and other auction properties.

Open Houses are scheduled:   A minimum of one open house is suggested one week prior to the Auction to allow potential buyer an opportunity to inspect the properties and gather information. Sellers are encouraged to be available for scheduled appointments for individual showings as well.

Internet:   Your property is posted on our website www.utahrea.com as well as many other Real Estate sights. Our weekly Email Blast is sent to potential buyers, investors, and agents and brokers. Your property is also posted on a global Real Estate Auction Site and on the NAA Real Estate Auction Site.

Newspaper:   Auction display ads are placed in local newspapers promoting individual auctions and times as well as driving traffic to the website and auction seminars, creating interest, curiosity and excitement.

RE Magazines:   Auction display ads are placed in local Real Estates Magazines such as: Homes Illustrated, Your Next Home Magazine and other local magazines.

TV and Radio:   30 to 60 second spots are strategically placed at prime times to provide awareness and again driving traffic to our website to create interest in the properties being offered for sale at auction.

Pre-Auction seminar for Buyers:   As a part of the Real Estate Auction, we educate the buyers about the auction process. We also work with highly motivated mortgage companies who all understand the Real Estate Auctions and processes, to help assist in getting buyers pre-qualified prior to the Auction.

Monthly Auction Educational Seminar:   We conduct monthly educational and informative seminars to help potential buyers and sellers with the auction process, eliminate any fears they may have, and answer any questions.

Here are some additional links for sellers:

Open Houses

All auction properties are open to walk through from 12pm-3pm for the two Saturdays right before the auction date.

Call 801.362.7700 to make an appointment outside of these two Open House days and times.

About Us

United Country is the largest integrated real estate & auction company in the U.S. with over 700 offices and 4,000 associates. We generated over $3 billion in annual sales in 2008, and are recognized as the auction “Industry Leader” (NAA: Auctioneer Magazine, January 2008). Our company was ranked the “Top Real Estate Franchise” by Dun & Bradstreet in July, 2009, and we are in the “Top 1%” of all franchises nationwide according to the Wall Street Journal. We currently have over $1 billion of controlled listings, and reach over 90 million homes each week through our nine owned, exclusive publications, third party trade publications magazines and catalogs.

US Auctions and Realty is an affiliate of United Country, providing property sellers, buyers, and agents an enhanced marketing solution. Our online system exposes property to a local and national network of over 300,000 buyers through publications, affiliate brokers and over 1,100 websites. Because of our technology, expertise and marketing strategies, we have over 1 million visitors on our websites each month, who spend an average of 24 minutes per visit.

Our local office beginning was in 1991, when we conducted a multiple-property auction for a large lender and successfully sold 133 properties in 3 months. We then went on to work with other lenders, developers, motivated sellers, and brokerages struggling to find an enhanced marketing solution for effectively selling real estate. Prior to joining the national network of United Country, we were known as “Utah Real Estate Auctions”, and “America Real Estate Auctions”. Since 1991 we have sold almost every type of property in almost every type of market condition: homes, raw land, condos, commercial and entire subdivisions.

Our recent history shows that nearly all of the property we have sold through our online/onsite auction has exceeded the expectations of both buyers and sellers.

The very nature of the auction process makes transactions smoother, with faster closings. Many buyers believe that all real estate auctions involve only distressed or foreclosed properties. This is not the case. Historically auctions have been utilized primarily by banks and other institutions, however, now we this tool is available to all homeowners as the wave of the future for selling homes.

Depending on the type of auction, whether a property is distressed or not, buyers can get a bargain. It's all about diligent investigation and planning. While sellers can retain some control over the final selling price, buyers can find a great deal in a win-win scenario. It's more about informed sellers and buyers being much more in control of the process than in the normal public listing and sale process.

Increasing Buyer Confidence
We have created a “Buyer Confidence Package” that includes four items done immediately after receiving an auction listing. These are made available to potential buyers on the web at the click of a button, enabling them to make an intelligent buying decision, with minimal risk:

  • Current Appraisal
  • Full Property Inspection
  • Preliminary Title Report
  • Home Warranty included with every home sold in the auction

Nobody but United Country - US Auctions & Realty is offering this type of information and coverage for buyers to help them feel confident about the property on which they are bidding.

The auction is the truest form of obtaining market price, as it exposes the property to a wide range of buyers who have an equal chance to bid with equal terms and conditions. With current market conditions and the challenges of selling real estate, property owners and lenders are being forced into short sales and foreclosures, sustaining large losses in capital and equity. United Country U.S. Auctions has brought an enhanced marketing solution to help both buyers and sellers achieve their objectives. To better understand real estate auctions, we provide free educational seminars and conduct daily conference call discussions with buyers, sellers, and realtors. Call in to our daily conference call at 12:00 noon Mountain time at: 712-432-0080, code: 317557#